We've been hard at work releasing a ton of new products this summer. Usually we release a bunch, and then get right back to working on the next batch. Thus, we often fail to make known what's new on the site! So here we go with a quick run down of what we released over the last few weeks.
Chevron™ Adjustable: There are a bunch of new colors, including a much-requested "all black" version called the Obsidian! New colors include Royale + Night (seen in the photo above), Obsidian (all black), James (black w/ grey stripes), and Stone (medium-dark grey). PLUS Chevron most Chevron straps are now available in 19mm widths! PLUS we also have 4 colors of all-new Leather Chevron adjustable straps as well!
Supreme NATO: There are a bunch of exciting new colors here. Two new shades of blue (Frost, Aqua), Burgundy (the perfect dark red), and Auburn (a really cool copper-y brown). Select colors are available in 19mm and 21mm widths, with more on the way.
Perlon Straps: There are 3 new colors. Two are melange colors: Violet and Checker. Checker riffs on our popular Linen color, but instead of being sand/brown, it now uses black/white threads for a more silver and monochromatic look. The other new color is Azure Speckled. This is a new two-thread weave pattern, similar to melange, but with a more random pattern.
Black Label: Black Label Season 4 is here and it includes 13 all-new models! This may be our strongest collection yet. There are some incredible leather strap models available in there, including my two personal favorites: Lani (navy leather), and Berthold (an ashy-brown leather).
American Made: We finally have Horween Shell Cordovan straps available as part of our collection! The fully-stitched models are the absolute nicest leather straps that we have ever produced. We're super proud of these. The suede camouflage straps are also a great choice as we headed into the cooler months. These are available in traditional woodland (green) as well as arctic (grey) camo patterns.