We are starting 2020 looking our best, from head to toe to wrist. To quickly refresh your watches for the New Year, our FedEx shipping option is on sale! For the rest of January, all U.S. orders can enjoy fast 2-day shipping (with insurance!) for only $4.99.

We've been hard at work releasing a ton of new products this summer. Usually we release a bunch, and then get right back to working on the next batch. Thus, we often fail to make known what's new on the site! So here we go with a quick run down of what we released over the last few weeks.

Chevron™ Adjustable: There are a bunch of new colors, including a much-requested "all black" version called the Obsidian! New colors include Royale + Night (seen in the photo above), Obsidian (all black), James (black w/ grey stripes), and Stone (medium-dark grey). PLUS Chevron most Chevron straps are now available in 19mm widths! PLUS we also have 4 colors of all-new Leather Chevron adjustable straps as well!

Supreme NATO: There are a bunch of exciting new colors here. Two new shades of blue (Frost, Aqua), Burgundy (the perfect dark red), and Auburn (a really cool copper-y brown). Select colors are available in 19mm and 21mm widths, with more on the way.

Perlon Straps: There are 3 new colors. Two are melange colors: Violet and Checker. Checker riffs on our popular Linen color, but instead of being sand/brown, it now uses black/white threads for a more silver and monochromatic look. The other new color is Azure Speckled. This is a new two-thread weave pattern, similar to melange, but with a more random pattern.

Black Label: Black Label Season 4 is here and it includes 13 all-new models! This may be our strongest collection yet. There are some incredible leather strap models available in there, including my two personal favorites: Lani (navy leather), and Berthold (an ashy-brown leather).

American Made: We finally have Horween Shell Cordovan straps available as part of our collection! The fully-stitched models are the absolute nicest leather straps that we have ever produced. We're super proud of these. The suede camouflage straps are also a great choice as we headed into the cooler months. These are available in traditional woodland (green)  as well as arctic (grey) camo patterns.