Black Label Product Names


This is week 7 of our Black Label Experience series, where we will be posting a behind the scenes view of our Black Label line over the coming weeks. View all the posts here.

You may have already noticed the unique names of each of our Black Label products. In last week's installment, we talked about the design inspiration of the Black Label logo, including the fox head icon. In order to be easily identified and distinguished, we wanted each Black Label name to have a distinctive name. When it came time to decide on a naming convention, or common theme between all of the names, we explored several options. The route that we settled on included a tie in with the fox head icon.

As we touched on last week, the fox head icon represents the sleekness of the Black Label collection. As it turns out, there are also a lot of names associated with foxes and what they represent. We researched the fox in various cultures, languages, time periods, and beliefs. Some of the characteristics we found were adaptable, guiding, strategic, wise, noble, cunning, and protective.

Finally, we researched and chose names that had meanings and origins relating to the characteristics we found. Some examples are Oberon (nobility), Fennec (a small fox), and Sagan (wise one). Luckily we didn't have a shortage of names. After pairing names up with straps and rolls, we still had a solid list to tap into for future Black Label products.

This installment was short and sweet. Next week we will be covering what went into the pre-launch week, where we introduced and teased the Black Label line. We had never quite done a product launch that way, and we put a lot of work into it!

If there is an aspect of Black Label that you'd like to learn more about, please let us know. We'll be wrapping up this series soon, but are more than willing to squeeze in an extra week or two.