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We are running low on the analog/shift collaboration NATO. Grab one before they are gone!

These straps have been spotted on a greatly diverse range of watches, and so far we haven't seen anything they don't look awesome . . .

They are up! Grab your waxed canvas strap at here. We have a fairly short supply on these, so they will probably sell out very fast . . .

Our collaboration with Suigeneric of printed pattern waxed canvas straps will be launching this afternoon, Wednesday the 23rd. They will go quick, grab one while you can . . .

Coming next week! We are really excited to launch these. Have a great weekend everyone . . .

Summer is the perfect time to color-block and accessorize. What are you waiting for . . .

Two photos of our new "steel grey" Premium NATO color. Available now in various widths and hardware finishes . . .