Looking for your fix of new, innovative, and high quality watch straps? We've got you covered.
Within the last few months, we've introduced several new product lines and additions to favorite collections. Let's dive into them below.
Leather NATOs Return
The last time we released a collection of leather NATOs, we were sure we'd have them long-term, and then the supply of leather fell through yet again. Now, we're back at it with a new collection of cowhide leather NATO straps.
Balance is key with leather NATO straps. Too thin, and they risk being flimsy; too thick, and they won't fit the lugs or tuck into the keepers.
These straps feature top grain "crazy horse" cowhide leather that is durable, strong, and has minimal stretch. Expect a strap that starts every so slightly stiff but will break-in beautifully. The lighter colors will darken and patina with age. The leather molds to your wrist and holds its form where you fold it into the keepers.
Six eye-catching colors ensure you'll find a strap fitting of your favorite watch.
New US-G10 NATOs
Originally designed for our US Military straps, our proprietary cotton and nylon blended material was too good to not offer it in a traditional two-layer NATO style strap. Enter the US-G10 collection of straps. The same great material and workmanship, now available as a traditional NATO.
Two layers of thin and comfortable cotton/nylon hybrid fabric are sewn together for a sporty look, and yet the strap remains only 1.2mm thick. The material is stitched down the full length of the strap, and a decorative cross (X) stitch is applied in between the hardware. The finishing touch is the end-tip stitching, which protects the end of the strap from fraying, while also being our signature mark of quality.
Available today in three popular colors (black, grey, and olive).
Matte Supreme -- Black & Grey Striped
This one was a bit of a no-brainer, since this color pattern is one of the most popular across all NATO straps. Black with two dark grey stripes, how can you go wrong?
Presently avaiable in 20mm and 22mm widths, with Brushed or Black PVD hardware. We are working on production in 19mm and 21mm widths as well. Hang tight, those should be ready in March.
New American Made Straps
Well, not entirely new, but back for the first time in a long time: Horween Football Leather straps. Made from the real-deal official NFL football leather supplied by Horween, these straps are a must for any football (or basketball, as the leather is very similar) fan.
For those with a two-piece strap preference, we have a collection of ARTISAN hand-dyed and hand-assembled straps. These special pieces were a project we started years ago that never came to fruition. The limited inventory is "one and done," so these aren't going to last long, and won't be restocked.
New Spring Bar Tools
We've got new spring bar tool options. The hefty Billet tool, well suited for travel, and the Mini tool that is great for travel or infrequent strap changes.
Please note that our tried and true Basic tool is only temporarily sold out. We'll be restocking those in the coming weeks.
