For over 13 years, Crown & Buckle has been committed to offering excellent quality watch straps at a very fair price. It’s hard to believe, but many of our core NATO straps—some of which have been with us since the very beginning—are actually less expensive now than they were in 2011!
We’ve worked hard to keep our pricing steady, especially as the watch strap market has grown more competitive and saturated. But with the rapid inflation of the past three years, we’ve had to face a tough decision. To ensure the health and longevity of Crown & Buckle, we’ll be introducing price adjustments starting January 1, 2025.
Effective January 1, 2025:
Most of our products will see an increase of 7% to 20%, with the average adjustment being around 14%. While we’ve agonized over this decision throughout 2024, it’s become clear that this step is necessary for us to continue providing the quality and service you’ve come to trust.
We want to assure you that these changes are solely about sustaining the level of quality, innovation, and service that make Crown & Buckle what it is. There will be no cutting corners—no shrinkflation, no compromise in quality. Our dedication to improving and evolving remains as strong as ever.
Thank you for your understanding and support. We’re so grateful to have grown alongside the incredible community of watch enthusiasts, and we’re excited to keep building for years to come.
If you have any questions or concerns, please don’t hesitate to reach out to us—we’re here to help.
—The Crown & Buckle Team
