NEW ARRIVALS: Chevron™ Adjustable  / /  Supreme NATO
Epic Annual Sale: 10-20%+ off entire site!
Deck The Halls - 10-20% Off EverythingOur Epic Annual Sale Is On!A Jolly Good Sale - 10-20% Off Everything
Chevron™ Adjustable
10-20% Off Entire Site
Supreme NATO Collection


The best keeps getting better.
Already industry-leading, we
continue to improve on Chevron.
Game changing luxury nylon
watch straps, exclusively at C&B.
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We believe that greatness is in the details.
  • Annual Cyber Sale — Now Live

    Annual Cyber Sale — Now Live

    Our epic annual sale is now live! Enjoy site-wide savings of 10-20%+ off! Don't get left out in the cold. These savings only last until 10 AM on Tuesday, Dec. 1st, and won't be back for an entire year.

    • 20% OFF CORE ITEMS
      • NATOs: Standard, Premium, HD
      • Braided Perlon Straps
      • 2-piece Leather & Canvas Straps
      • Tools, Buckles, and Spring Bars
      • Chevron Adjustable
      • Supreme NATO
      • Black Label
      • American Made
      • U.S. : Free shipping $30+
      • U.S. : FedEx 2-Day Air $5.99
      • Int'l : $7.50 flat rate economy shipping*
      • Int'l : FedEx Priority @ up to 85% off retail

    Thanks for checking out our sale, and we hope you find a bunch of straps that you love at a great price! Happy Thanksgiving from the Crown & Buckle family.


    Fine Print:
    * 13oz weight limit for international economy shipping; not available to Germany, Mexico, Netherlands, or United Arab Emirates.
    Sale will run 10 AM Wednesday, Nov. 25th until 10 AM Tuesday, Dec. 1st. No rain checks on sold out items. Discount cannot be retroactively applied to past orders. No discount code is needed; pricing is already updated on the site. Please expect several days for your order to be shipped due to the increased order volume.

  • NEW! Chevron + Supreme

    NEW! Chevron + Supreme

    Phew, we've been busy! We've got a slew of great new products. Short summary of each below!

    James Bond The classic "Goldfinger" nylon strap pattern is now available in both Chevron Adjustable and Supreme NATO straps. You asked, and we listened! We are particular proud of how well the Chevron version came out.
    Shop Chevron or Shop Supreme

    Bronze Chevron Our renowned Chevron Adjustable straps are now available with the highest quality solid bronze hardware that you will find on a watch strap that is sub-$200. Now available in four nylon colors and three sizes for $47.00 each. The available sizes are 20mm, 22mm, and NEW 23mm for all you Tudor Black Bay Bronze fans!
    Shop Bronze Chevron

    Matte Supreme NATO We worked with our nylon factory to produce a brand new nylon weave, utilizing flat/matte nylon thread. The result is a distinct look, notably missing the sheen typical of 'seatbelt style' nylon (à la the original Supreme NATOs). From our Chevron™ line, we've carried over the stitching on the tip of the strap for increased fray resistance (and great looks!). In summary: All of the quality of our Supreme NATO straps, with none of the sheen.
    Shop Supreme NATO