analog/shift Collaboration #2


In 2014, we presented our first strap collaboration with our partners analog/shift. The strap, an exclusive design created by analog/shift and manufactured by Crown & Buckle, was a smashing success. We were all eager to create a successor to the original design, and we are proud to now present the second analog/shift collaboration NATO strap.

The new design incorporates the same stripe pattern as the original collab, this time with a monochrome color palette. The new colors were inspired by arctic/snow camouflage, with the added benefit that the colors look absolutely killer with stainless steel watches that have black or white dials and/or lume (read: a lot of watches on the market!). Want to get really next-level? Pair this strap with a panda dial chronograph.

18mm sizes are still available, with the option of polished, brushed, or black PVD hardware. Each strap has a keeper that is laser engraved with the analog/shift logo. The straps all feature a stitched and welded construction with black thread to match.


Length11" / 280mm
Buckle StyleNATO
TypeStandard NATO

Additional Sizes