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See What's New

See What's New

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We recently released some exciting new products, including restocking our leather NATO straps, revolutionary new watch tools, and many new nylon NATO straps.

Check out everything that's new in this section, and be sure to check out our Black Label collection if you haven't already!

Watch Rolls Restocked

Watch Rolls Restocked

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All of our Black Label watch rolls and travel pouches have been restocked, with each of the 5 colorways currently available in 1, 4, and 6 watch carrying capacity. Each rolls is expertly crafted in the United States and features plush suede lining to protect your favorite watches while you travel.

Hurricane Matthew -- UPDATE

Hurricane Matthew -- UPDATE

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Hurricane Matthew is headed right for our area, and we've been busy preparing for the storm. As a precaution, we are closing early today and we will remain closed on Thursday, October 6th and Friday, October 7th. Barring any serious damage or power outages, we are hoping to reopen with our normal operating hours on Monday, October 10th. Please, bare with us as we prepare for and recover from this major hurricane. We will be posting updates over the next few days on our social media accounts.

Our prayers are with all who have been and will be affected by this storm. Stay safe out there folks.

UPDATE 1 (Friday, 3PM EST): Hurricane Matthew has safely passed us. We were very fortunate that a slight deviation east was enough to keep most hurricane-force winds off-shore of our location. With only slight flooding and typical downed branches in the area, we are glad to report we will be re-opening as planned on Monday, October 10th. Thank you for your patience!

UPDATE 2 (Monday, 10AM EST): We are back open! Thank you for your patience with our closure.

Wind Up 2016

Wind Up 2016

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Crown & Buckle is happy to announce that we will be attending the Wind Up watch fair again this October 21st-23rd. Please check out the infographic at the top of this post for details about the show.

worn&wound’s Wind-Up Watch Fair is a three-day watch culture event featuring a range of curated brands, accessories and ephemera. Now in its second year, it offers an exciting and engaging environment, encouraging everyone from seasoned fans, first-time buyers, to curious passersby to come in, take a look and talk watches.

The first and only fair of its kind, it will feature 30 watch and accessory brands, from independent start-ups to storied Swiss and German industry leaders, providing timepieces of both classic and innovative design and inspired by day-to-day passions. Everyone is sure to find something they love.

Black Label -- Quinn

Black Label -- Quinn

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Our gorgeous grey 'Quinn' watch from the Black Label collection. We just sold out of the 20mm, but we still have a few left in 18mm and 22mm. Click here to experience Crown & Buckle Black Label.

 

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10% Off Sale + Extra Savings

10% Off Sale + Extra Savings

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Now through August 23rd, our entire web store is on sale 10% off. No discount code is necessary. The 10% discount can be stacked with our 20% Multi-Strap NATO Discount  for extra savings (when you buy 3 or more nylon NATOs). Free Shipping is available on U.S. orders of $40 or more. Additional closeout items are 25% off while inventory lasts.

Now is the perfect time to pick up some fresh NATO straps to close out the summer, or start preparing for cooler weather by picking up a new leather strap.

* Sales exclude Black Label products.

 

Travel Ready

Travel Ready

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Strap your watch up with a NATO for your travels this summer. Light, comfortable, and waterproof, NATO straps are the perfect choice for any summer adventure. With 7 popular strap sizes in stock, we've got any watch covered.

Black Label - What's Next

Black Label - What's Next

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This is week 8 of our Black Label Experience series, where we will be posting a behind the scenes view of our Black Label line over the coming weeks. View all the posts here.

Black Label launched with a solid variety of products, but that was just the beginning. When we launched in May, the collection consisted of 12 straps in 3 sizes (18, 20, 22), and 5 watch rolls in 3 styles (1, 4, and 6 watches). We've already sold out of a couple of the rolls (which we are working to restock!) and some of the straps are getting low.

While we are restocking most of the straps this week, some of the straps were made with leather that had a limited supply. Once they sell out, we won't be restocking some of the models (for instance, the Alcott). This will always be the case with some of the Black Label straps. We like to buy interesting leather that speaks to us, even if we can only get 1-4 hides of it, leaving us with a limited supply.

The good news is that we already have new models in the works. We plan to get into a wider variety of leather colors and textures, as well as explore other stitching patterns. So far all of the Black Label straps are side-stitched, but that won't always be the case. There are several other stitching patterns for a strap that we think will fit in great, and offer more variety to the collection. Furthermore, we will consider offering more width and length options for the straps, which has been a common request.

We also plan to offer more colors of our pouches and rolls. They have been well received this summer, and will undoubtedly pick up this fall/winter, as they make an awesome gift for any watch lover.

Be on the look out for new models landing later in 2016!

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Black Label Product Names

Black Label Product Names

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This is week 7 of our Black Label Experience series, where we will be posting a behind the scenes view of our Black Label line over the coming weeks. View all the posts here.

You may have already noticed the unique names of each of our Black Label products. In last week's installment, we talked about the design inspiration of the Black Label logo, including the fox head icon. In order to be easily identified and distinguished, we wanted each Black Label name to have a distinctive name. When it came time to decide on a naming convention, or common theme between all of the names, we explored several options. The route that we settled on included a tie in with the fox head icon.

As we touched on last week, the fox head icon represents the sleekness of the Black Label collection. As it turns out, there are also a lot of names associated with foxes and what they represent. We researched the fox in various cultures, languages, time periods, and beliefs. Some of the characteristics we found were adaptable, guiding, strategic, wise, noble, cunning, and protective.

Finally, we researched and chose names that had meanings and origins relating to the characteristics we found. Some examples are Oberon (nobility), Fennec (a small fox), and Sagan (wise one). Luckily we didn't have a shortage of names. After pairing names up with straps and rolls, we still had a solid list to tap into for future Black Label products.

This installment was short and sweet. Next week we will be covering what went into the pre-launch week, where we introduced and teased the Black Label line. We had never quite done a product launch that way, and we put a lot of work into it!

If there is an aspect of Black Label that you'd like to learn more about, please let us know. We'll be wrapping up this series soon, but are more than willing to squeeze in an extra week or two.

 

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The Logo and Mark

The Logo and Mark

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This is week 6 of our Black Label Experience series, where we will be posting a behind the scenes view of our Black Label line over the coming weeks. View all the posts here.

Since Black Label was to be a distinct product line within the Crown & Buckle brand, it needed its own visual identity. In September 2015, we set out to define that identity with the help of our friends at Motto. On a broad scale, we knew from the beginning that we wanted the visuals of Black Label to be dark, clean, and high-fashion-esque. We started experimenting with logos, and created an internal document that hashed out some of the language we'd be using to define Black Label, much of which you can see in use on the Black Label page. A "mood board" for the photo style was also created, to help us stay on track during the multiple photo shoots of Black Label products.

After a few different iterations, we settled on the logo design you see below. The full Black Label logo combines several elements. The first thing you'll notice is the low contrast, grey-on-black coloration. Our standard Crown & Buckle logo mark is at the top, anchoring the logo with a familiar element. The Black Label text in the center is a sans-serif font that plays very well with our standard logo mark, while being differentiated enough to stand on its own. The last element is the icon, which is used throughout the Black Label web page and embossed on all of the Black Label products.

The icon is a free-form design that is simple, strong, and easy to remember and associate with Black Label. It may look like a ribbon or a banner at first glance. You might also be able to make out a fox head in the design. This loose association was to symbolize the sleekness and elevated nature (noble, wisdom) of the Black Label line. Used on its own or as a part of the complete logo, we really love the fox head icon. It is now Crown & Buckke's "iconic mark of quality."

Did you see anything in particular in our logo before reading about it's origins? We'd love to hear about your impression!

 

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