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The Making of Black Label

The Making of Black Label

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This is week 2 of our Black Label Experience series, where we will be posting a behind the scenes view of our Black Label line over the coming weeks. View all the posts here.

Frequently we receive requests to see more behind the scenes action from C&B. We did not want to spill the beans before the launch last month, but now that Black Label is available in all it's glory, we want you to be able to experience the ~2 years that lead up to the launch.

Over the next 6+ weeks, we are going to devote one blog post a week to showing the product development, materials, branding, web site work, photography, and everything else that we poured our efforts into leading up to the Black Label launch. Posts will go live every Wednesday afternoon.

We think this is going to be a great experience for everyone. It will be fun for us to share, and we think you'll enjoy learning more about our method, thought process, and inspiration while getting to see some cool behind the scenes visuals. See you next Wednesday!

 

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Black Label - Thank You

Black Label - Thank You

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This is week 1 of our Black Label Experience series, where we will be posting a behind the scenes view of our Black Label line over the coming weeks. View all the posts here.

It's hard to believe, but we are already coming up on a month since the Black Label collection launched. The weeks leading up to and following the launch were a whirlwind for us. After close to 2 years of product development and countless hours spent on the web site, photography, packaging, and branding for Black Label, it was finally live! Even though we were completely confident in the products, it was still a little nerve-racking to finally "put it out there" for the first time.

The week leading up to the official launch was spent teasing and promoting the new collection. Right off the bat I think the hard work we had put into this project was very apparent to those that saw it. The macro photographs we used as teasers perfectly captured the intricate detail of each product. Even with only teasers to go on, the response was immediately very positive and supportive. This was new ground for us, and we were thrilled to see our customers and followers get excited about a new C&B venture.

On launch day, we watched closely in excitement as traffic picked up on the web site. At the peak, our concurrent users on the web site reached 25-40x the normal rate. People came to see what all the excitement was about. We stayed very late that day to ensure everyone that ordered on launch day received their brand new Black Label products as soon as possible. In the days following, it was an amazing feeling seeing people unboxing and enjoying their new Black Label straps and rolls, as shared with us on social media and by email. Receiving positive feedback, especially when the customers were now wearing and enjoying their new straps, really meant to world to all of us.

Black Label would not have been possible without you -- our follower, customer, supporter, friend. No matter how big or small, all of the support we have received over the years has helped us reach milestones like our American Made and Black Label collections. Thank you, sincerely, for supporting us. We are grateful and blessed to be able to do what we love.

Sincerely,

-Thomas

 

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On the wrist...

On the wrist...

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On the wrist with our Finn brown suede strap, part of the new Black Label collection.

Free Shipping Weekend

Free Shipping Weekend

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Receive free shipping anywhere in the world on any order placed now through Monday, May 30th. No minimum order needed, no restrictions. Simply select the "Free Shipping" option during the checkout process on our web site. For more details, please click here.

C&B will be closed on Monday, May 30th in observance of Memorial Day. New orders placed will ship out on Tuesday the 31st.

Strap Choices

Strap Choices

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With so many great choices in our new Black Label, it's been hard for us to pick what to wear, but we've all gravitated towards favorites. If you need any help making a decision on our new purchase, reach out to us. We'd love to help you make a decision.

Meet Black Label

Meet Black Label

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We've combined the world's finest materials with the spirit of handmade tradition. Meet Crown & Buckle Black Label, our iconic mark of quality. Shop now.

 

So close!

So close!

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Black Label launches at 10 AM eastern time tomorrow morning. We're almost there!

72 Hours

72 Hours

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We're just about 72 hours away from the launch of Crown & Buckle Black Label. Are you excited yet?!

Black Label Teasers

Black Label Teasers

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If you aren't following us on Instagram yet, you should be! @crownandbuckle for the latest Black Label teaser photos.

05.24.16

05.24.16

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Follow us on social media for more updates: Instagram, Facebook, Twitter.

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